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The web site states the following, "High quality with eye-catching details." I noticed that the web site stated " ESS is designing, developing and producing sanitary solutions since 1928 with commitment to excellent quality." They also said " A jewel in your bathroom. Easy Drain program includes elegant shower drains that are suitable for any build-in situation and provide the ultimate finishing touch to your shower area. These drainage systems are available in various shape." The meta header had shower drains as the first optimized keyword. This keyword is followed by square shower drain, shower drain, and linear shower drain which isn't as important as shower drains. The other words pro.easydrainusa.com uses is Easy Drain.